Trevor Owens is a folklorist. He says, "The idea of a 'vernacular web' comes from the famous anthropologist Clifford Geertz."

Geertz's concept was that the relationships between humans and everything they create make up “webs of signification." In recognition of how we inspire, relate to, and remember each other, the web forms as a kind of shadow under everything. Owens says, "In the ‘90s, when I started studying the Internet, I was reading Geertz—and it seemed so obvious that the Internet was a real manifestation of that web he was imagining; a web of data sent across networks of communication."

Vernacular too is folk-derivative. Mass media

David Hockney's photo collages are also hard to read. In 1983 an exhibit was propsed to him in Paris by Alan Sayag. He began experimenting with non-linear photography because he felt boxed in by the limitations of a camera. But he can speak for himself:

Outside of the limitations he made collages to explore movement and perspective well outside of the frame.

This one's of Ann Upton, David Graves, and his mother. It's called The Scrabble Game.

He made this one a month later.

This one too.

Every medium has limitations. Lots of the limitations of the internet are actually imposed outside of the internet.